Innovation for growth
The Business Plan seeks to transform the Bank’s business model via a significant investment plan that focuses in particular on innovation.
To this end, in the second half of 2014 the new Chief Innovation Officer (CIO) Governance Area was set up; this Area, reporting directly to the CEO, is tasked with identifying, analysing and developing innovation activities together with the other Group functions. The Chief Innovation Officer Area is based in the new Intesa Sanpaolo tower in Turin, which was also conceived as the physical centre of innovation within the Group.