Intesa Sanpaolo Group is particularly involved in the dissemination of knowledge related to economic and financial issues, to make people more aware (especially the younger generations) of their choices. The Bank undertook numerous initiatives by providing, without marketing purposes, its experience and advice on asset management and family budget issues through meetings with customers at Branches, with support from employees and specialists.
With regard to young people, the Bank - also with expert participation - continues to support the “Financial Education Week”, a series of meetings proposed to students attending the last two years of high school on the basic concepts of “Enterprise and Business Plans: how a business is born”. The programme sees participation in the national competition “Sviluppa la tua idea imprenditoriale” (Develop your business idea), which proposes that the classes design a business plan for creating a socially useful business in their local area.
Since 2008, in partnership with Osservatorio Permanente Giovani-Editori, Intesa Sanpaolo has promoted the project “Cultura finanziaria a scuola: per prepararsi a scegliere” (Financial culture at school: get ready to make choices), which aims to provide useful knowledge on how to make reasoned decisions about the future. Dedicated to high school students, in 2014 the project involved 317,278 students and 12,203 classes. The “Young Factor” project was launched in 2014. Involving Intesa Sanpaolo, Unicredit and Monte dei Paschi di Siena, in the next five years this project will include initiatives to encourage the highest level of economic and financial education in Italian students.
In partnership with the Consumer Associations, the project “Mettere in comune competenze” (Skills pooling) was launched in 2011, with the aim of improving the mutual knowledge and collaboration skills to the benefit of customers and consumers. The project is divided into four annual steps: training of Consumer Associations’ middle managers; development of a training plan targeted at all Intesa Sanpaolo employees; local expansion; meetings with Intesa Sanpaolo Group top management and middle and junior managers of the Associations to combine skills and proposals in the main operating areas. 2014 was characterised by the local customisation of the initiative. In Piedmont, Intesa Sanpaolo organised four seminars and nine training days targeting managers and representatives of the regional consumer associations.
In 2012 Intesa Sanpaolo opened the Museo del Risparmio (Savings Museum) in Turin: the first interactive multimedia museum dedicated to the economy and savings, with the aim of encouraging thoughts about savings and teaching the basic concepts about investments. In 2013 the Bank founded the International Federation of Finance Museums together with the Museum of Global Finance in Beijing, the Museum of American Finance in New York, and the Global Financial Literacy Excellence Center in Washington. In 2014 it consolidated relations with organisations which, at national and international levels, operate in the financial education field. In Italy this translated into a partnership with Fondazione Rosselli, as part of Progetto Cittadinanza Economica (development of pilot financial education courses for schools), into the participation in tenders for the dissemination of financial education in partnership with CeRP - Collegio Carlo Alberto and the University of Turin, and into the development of new content on food savings with the University of Bologna. At international level, bilateral cooperation agreements were established with the Museo Interactivo de Economia in Mexico City and with the British Museum in London. In addition, it organised the annual meeting of the International Federation of Finance Museums at its own offices, attended by the main organisations that have created or are creating museums dedicated to the economy (for example the Central Banks of the United Kingdom, France, Canada and Turkey, ISBANK, ERSTE Group, Allianz Asset Management, BBVA, and the British Museum). The Museum is an active member of the GreenBack 2.0 project (managed by the World Bank in partnership with the City of Turin) aimed at educating and raising awareness of migrants on the topic of remittances and financial education. Lastly, 10 video clips have been made with Fondazione per l’Educazione Finanziaria e il Risparmio. Through amusing infographics they explain the keywords of finance @.
In Serbia, as a member of the local network of the United Nations Global Compact, Banca Intesa Beograd has for many years been actively involved in financial education programmes for secondary school students. Among its many activities, in 2014 it cooperated with the NGO Trag Foundation, USAID and TACSO (the European programme for technical aid to civil society organisations) to provide financial education and support in the financial management, marketing and budget planning for NGOs.
In Hungary, CIB participates in the “Finance Compass” programme launched by the Hungarian Bank to raise awareness among citizens as to the financial issues associated with day-to-day life through the publication of press articles. In addition, to improve the financial awareness of microbusiness customers, a “Start-up Guide” is provided with updated information on topics of interest (business plans, what financing means, state subsidies, business activities - tax and accounting issues, insurance, legal aspects, etc.).